Movie Mania App

An app to help users purchase movie tickets plus their food and drink at Movie Mania, with the ability to check themselves into the movie and pick up food and drink once they arrive at the theater.

Role: Lead UX Designer

Project Overview

The Problem

Movie Mania customers do not like spending time standing in line during their movie going experience

The Goal

Design an app that allows users to streamline their movie going experience so they can save time and energy

User Research

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was movie lovers who attend movies at least once per month. 


This user group confirmed initial assumptions about Movie Mania customers, and research also revealed that saving time was not the only thing users are interested in. Other user problems included needing help choosing a movie and the ability to plan their movie outing with other users

Pain Points

No Waiting In Line

Movie goers don’t want to wait in long lines at the theater

Movie Selection

Users need ample information to help them choose a movie 

Sharing With Others

Movie goers make plans with others and need the ability to easily share informationInfluencer startup interaction design. Paradigm shift research & development partner network iteration lean.

Persona: Gary

Problem Statement

Gary and his family enjoy monthly movie nights, and he finds the ticketing and concession stand purchase to be overwhelming with two small children in tow, so he needs a way to make the process easier 

User journey map

Mapping Gary’s user journey revealed how helpful it would be if we streamlined the movie process through a Movie Mania app.

Digital Wireframes

In the initial design phase, I made sure to base screen designs on feedback and findings from the user research. The goal was to have users be able to get everything completed before even leaving their house

Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was selecting a movie, choosing seats, and ordering food, so the prototype could be used in a usability study. 

Usability Study Findings

I conducted one usability study. Findings from the study helped guide the designs from wireframes to a high-fidelity prototype and revealed what aspects of the mockups needed refining. 

Users want help making a movie selection

The user flow and navigation is confusing

User were unsure of what happens when they order their food through the app

Updated Mockups

The final high-fidelity prototype presented cleaner user flows for selecting a movie, day & time, seats, and food & drink. It also clarify to the user, how ordering and picking up their food at the concession stand works

Takeaway

Impact

The app helps streamline the entire movie process for users

Next Steps

Updates

Work on P1 & P2 insights gathered from our usability study

More Testing

Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.

More Research

Conduct more user research to determine any new areas of need.